Luxury Brand Consultant
Crafting brands that resonate.
Strategy, storytelling and experiential design for luxury and lifestyle brands. Available for consulting projects and in-house roles.
Hiring? See my experience
Selected work
Strategy, campaign and experiential work for luxury houses, from exhibitions and campaigns to brand extensions.
Experiential brand exhibition
An immersive exhibition that turns retail into a surreal, clinical journey, mixing minimalism with avant-garde storytelling.
Read the case study
ESG & luxury communication
A 360° campaign presenting sustainability as an extension of heritage luxury, across storytelling, activations and digital.
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Brand extension into coffee
A premium coffee line and an après-ski café in Courchevel, taking Moncler into luxury beverages.
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Artist collaboration
Luggage as a storytelling medium, joining travel, art and identity through immersive, artist-driven design.
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Luxury advertising campaign
“The Bentley Era”: a campaign that reimagines the Bentley Boys for affluent Gen Z and Millennials, turning heritage into a platform for self-expression.
Read the case studyNext up
Coming soon
More projects coming up
New strategy and campaign work is in the making. Get in touch to hear about it first.
Start a conversationHow I can help
Four ways I work with luxury and lifestyle brands.
Brand strategy & positioning
Defining where a brand stands and why it matters, grounded in consumer insight and cultural and market analysis.
See it in Gentle MonsterCampaigns & storytelling
360° campaigns that turn a brand's values into stories people believe, from the idea to the rollout plan.
See it in Officine Universelle BulyExperiential & retail concepts
Exhibitions, pop-ups and spaces that make a brand's world physical, sensory and memorable.
See it in Gentle MonsterBrand extensions & collaborations
New categories and creative partnerships that grow a brand without diluting what it stands for.
See it in MonclerAbout
Luxury is meaning, memory and identity.
I'm Reet, a luxury brand consultant. I help brands find the story only they can tell, and turn it into strategy, campaigns and experiences people remember.
- i.
Where it began
I started in fashion design. As a design apprentice at AJIO (Reliance Retail) and an intern at LA FACHIC, I built prints, motifs and a full womenswear collection, and learned how a brand's ideas become objects people hold.
- ii.
From product to brand
My Master's in Luxury and Brand Management at SCAD moved me from the product to the world around it: positioning, consumer insight, culture. Leading an eight-person team on a sponsored project for an industry partner taught me to turn a client's brief into a clear creative direction.
- iii.
What I believe
Luxury is more than price or product. It is meaning, memory and identity. The brands that last are the ones people see themselves in.
- iv.
What I do today
I work with luxury and lifestyle brands on strategy, storytelling and experiential design, from immersive exhibitions to brand extensions and artist collaborations. I'm also open to in-house roles where I can do this work as part of a team.
Education
- MA, Luxury and Brand ManagementSavannah College of Art and Design
- Diploma in Fashion DesignAtlas SkillTech University
Experience
- Team Lead, SCADpro sponsored projectSavannah College of Art and Design
- Fashion Design InternLA FACHIC
- Fashion Design ApprenticeAJIO (Reliance Retail)
Let's create something extraordinary.
Tell me about your brand, your project or the role you're hiring for. I read every message myself.
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